Hotel Learning Online

Steve’s "How to Value a Hotel" course consists of 75 short lessons using videos, reading materials, software, quizzes, and a final project to analyze and value an actual hotel. The course takes 20 to 35 hours to complete and you can start at any time and proceed at your own pace during your free time.

You will be learning directly from Steve Rushmore the creator of the Modern Hotel Valuation Methodology. Through Zoom, Steve will be available to personally answer your questions and guide you through the course. In addition, Steve’s course goes into significant depth on all the topics related to performing a hotel valuation such as the market analysis, financial forecasts, and valuation modeling. He teaches not only how to value a hotel, but also how to use the powerful Hotel Valuation Software that comes with the course and you keep for your professional use. Your final project is valuing an actual hotel. In most online courses, students never interact with the course developer- Steve Rushmore will personally be with you throughout the course

After successfully passing Steve’s course you have earned the Certified Hotel Appraiser/Valuer (CHA or CHV) certification and will receive (via e-mail) a certificate suitable for framing. With your permission, Steve will e-mail pdf copies of your certificate to prospective employers and anyone else you designate acknowledging your Certification. Your name will also appear in a Directory of CHA and CHV members. Adding CHA or CHV certification to your resume and LinkedIn profile will certainly set you apart from other appraisers and hotel professionals. For more information on the CHA and CHV certification: https://certifiedhotelappraiser.org/ or https://certifiedhotelvaluer.org

Yes, you will be using the latest Version 6.0 which you will download during the course. After taking the course you are entitled to free upgrades of Version 6.0 for three years.

Steve first developed this software for his firm- HVS. It was then enhanced by Professor Jan deRoos of the Cornell Hotel School. This software has been the most downloaded product on the Cornell website and is used by thousands of hotel professionals around the world. It consists of three models: • Hotel Market Analysis and ADR Forecasting Model • Hotel Revenue and Expense Forecasting Model • Hotel Mortgage Equity Valuation Model. This software package also provides answers to a wide range of key hotel investment questions such as- How much is my hotel worth? What can I do to maximize value? What is the likely impact of new competition? How much value will a refurbishment add? Is my market strong enough to support adding more hotel rooms? What is the impact of my brand adding another hotel to the market? If your role includes responsibility for performing hotel valuations and associated financial analyses- you need to include this software in your business toolbox. For more information on Hotel Market Analysis and Valuation Software go to www.hotelvaluationsoftware.com

Steve’s course was designed to teach new HVS associates the Hotel Valuation Methodology. His course is now used by a number of major hotel valuation/consulting and brokerage organizations around the world to train both new hires and experienced real estate professionals. Hotel lenders, investors, management companies, and owners also use Steve's course. Steve teaches hotel valuation at many of the major hotel schools and universities. The consortium of The Hong Kong Polytechnic University, EHL Hotel Management School, and the Conrad N. Hilton College, University of Houston, uses the course for their Master of Science HES-SO in Global Hospitality Business program. Glion Institute of Higher Education and Les Roches hotel schools during the COVID lockdown had more than 500 students take Steve's course, and you can see their comments and feedback at https://certified-hotel-valuation-software-consultant.org/testimonials The Jonathan Tisch Center of Hospitality at New York University recently added this course to their graduate-level hotel development program.

Most real property appraisers/valuers are generalists. Their valuation education is focused on properties such as office, industrial, retail and residential which are largely real estate investments. Hotels are quite different because not only do they consist of real property but they also have a business component. It is the business component that Steve’s course “How to Value a Hotel” focuses on. To value a hotel you need to know how a hotel functions as a going business. Terminology such as REVPAR, ADR, GOP, OTA’s, Uniform System of Accounts for Hotels, Competitive Indices, Segmentation, Limited Service, SMERF, and Owner’s Priority will become part of your vocabulary. You need to be able to evaluate your property’s relative competitiveness, its market share, fair share, penetration, and market mix in order to project future occupancy and average rate. You then need to perform a fixed and variable component analysis in order to forecast income and expense. Lastly, the most accurate hotel valuation model utilizes a mortgage-equity approach. Instead of going to hotel school to learn the business of operating a hotel- Steve’s course will provide you with the appropriate knowledge. Steve has helped experienced appraisers become hotel valuation experts. He has taken starting valuers and trained them to handle hotel valuation assignments, general managers seeking to move to corporate, career changers looking to get into hotel consulting, lenders needing to understand hotel economics, owners looking to expand their portfolios, and operators wanting to make more accurate budgets.

The tuition is $895 for "How to Value a Hotel" which includes access to the course. Unlimited downloads of the software, articles, and publications. One-on-one Zoom calls with Steve Rushmore. Upon completion of the course and a passing grade on the final project, you will receive CHA or CHV certificate (via e-mail) suitable for framing With your permission copies of your certificate will be e-mailed to prospective employers and anyone else you designate. Your name will appear in the Directory of CHA and CHV members located at www.certifiedhotelappraiser.org or www.certifiedhotelvaluer.org Free software upgrades of Version 6.0

Happy to answer your questions. Contact me via e-mail- [email protected] I can also do a Zoom call if you want to speak directly with me- send me an e-mail and I will set up the call.