Steve Rushmore Announces His New Hotel Market Analysis and Valuation Course

Essential Skills for Hotel Professionals Worldwide

I’m Steve Rushmore and I want to tell you about a new course I recently developed- "How to Perform a Hotel Market Study, Make Financial Projections and Value a Hotel Using My Hotel Market Analysis & Valuation Software.

After more than 40 years of evaluating thousands of hotels throughout the world, I have learned there are three basic skills every hotelier needs to possess.

The First- is knowing how to perform a Hotel Market Analysis- How does your hotel compete with other properties in the market and how to measure the impact of new hotels entering the area.  It is also used for doing hotel feasibility studies.

The Second Skill is the ability to accurately Forecast Revenue and Expense- How to evaluate your hotel’s financial performance and budgeting for the future.

And lastly, you need to know how to measure the value of your hotel.  Every operational decision ultimately affects your property’s value.  My course details the procedures for valuing a hotel along with strategies to enhance its value.

If you want to learn these essential skills, I have boiled them down into a comprehensive 30-hour online course giving you everything needed to perform a hotel market analysis, forecast revenue and expense, and develop a hotel valuation.   

You will be working with the latest version of my Hotel Market Analysis and Valuation Software- three state-of-the-art models used by thousands of hotel owners, operators, lenders, and consultants all over the world.  The course includes your personal copy of this software package which will become a valuable component of your hotel analysis toolkit.

Most importantly, I will play a vital role during your learning process- through the wonders of Zoom- you can reach out to me with your questions and I will personally assist.  After completing the course, I will also be available to mentor your professional development.  Hopefully, this will be the start of a long-term friendship.

Lastly, upon successfully completing my course you can earn the prestigious certification- “Certified Hotel Valuation Software Consultant” designation which further enhances your resume and sets you apart from other hotel industry professionals.

This course and software package also provides answers to a wide range of key hotel investment questions such as- How much is my hotel worth?  What can I do to maximize value?  What is the likely impact of new competition? How much value will a refurbishment add?  Is my market strong enough to support adding more hotel rooms?  What is the impact of my brand adding another hotel to the market?   

So why should you take this course? Quite Simply- If your role includes responsibility for generating an economic return for yourself, your investors, or clients- you need to take my course and use this software to assist with all your important business decisions.

Look forward to seeing you in my class.

 All the best,

 Steve Rushmore

Watch Intro Video

Steve Rushmore Demos His New Course- "How to Perform a Hotel Market Analysis, Make Financial Projections and Value a Hotel Using Hotel Market Analysis & Valuation Software"

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Description of the Course- How to Perform a Hotel Market Analysis and Valuation

This intensive online course containing 70 lessons teaches not only how to perform a hotel market analysis, make financial projections and value a hotel, but you will be working with the latest version (6.0) of my Hotel Market Analysis and Valuation Software- three powerful software models that have become the hotel industry standard for investment analysis throughout the world.  By the end of the course, you will have all the tools and knowledge to perform your own hotel market analysis and valuation plus many other applications.

The course consists of video lectures, readings, hands-on software case studies, quizzes, and a final project appraising an actual hotel.  It should take about 20-30 hours to complete the 70 short lessons. 

Steve Rushmore will be available via Zoom to answer your questions and provide support.  

The software used during the course is the latest Version 6 which contains a number of important enhancements.  You will receive a copy of the software for your professional use.

Advance Your Hotel Career: Become an Certified Hotel Valuation Software Consultant (CHVSC)

If you are serious about your professional growth in the hotel industry, you should consider taking the Certification version of this course. By successfully completing a final project, you will become a Certified Hotel Valuation Software Consultant. Adding CHVSC certification to your resume and LinkedIn profile will certainly set you apart from all other job applicants and industry professionals. 

 Obtaining the Certification requires the demonstration of proficiency in the use and application of the software during the final project where you value an actual hotel.  

 After successfully passing the Certification Course you will receive a certificate suitable for framing (via email).  With your permission, we will e-mail pdf copies of your certificate to prospective employers and anyone else you designate acknowledging your Certification.  Your name will also appear in a Directory of CHVSC members located at www.chvsc.org

 The cost for the Certification Course is $895 which includes the following: 

  • Access to the course for one year
  • Unlimited downloads of the software, articles, and publications
  • One-on-one Zoom calls with Steve Rushmore
  • Upon completion of the course and a passing grade on the final project, you will receive a certificate (via e-mail) suitable for framing
  • With your permission copies of your certificate will be e-mailed to prospective employers and anyone else you designate.
  • Your name will appear in the Directory of CHVSC members located at www.chvsc.org
  • Lifetime of free software upgrades of Version 6.0

FAQ

  • How is the course structured?

    Steve’s course consists of 70 short lessons using videos, reading materials, software, quizzes, and a final project to analyze and value an actual hotel. The course takes 25 to 30 hours to complete and you can proceed at your own pace during your free time.

  • How is Steve’s course different from other online courses?

    You will be learning directly from Steve Rushmore the “guru” of hotel market analyses and valuations. Through Zoom, Steve will be available to personally answer your questions and guide you through the course. In addition, Steve’s course goes into significant depth on these topics. He teaches not only how to use the software but how to actually perform a hotel market analysis and valuation. Your final project is valuing an actual hotel.

  • What is a Certified Hotel Valuation Consultant (CHVSC)?

    After successfully passing Steve’s course you have earned the Certified Hotel Valuation Software Consultant (CHVSC) certification and will receive (via e-mail) a certificate suitable for framing. With your permission, Steve will e-mail pdf copies of your certificate to prospective employers and anyone else you designate acknowledging your Certification. Your name will also appear in a Directory of CHVSC members. Adding CHVSC certification to your resume and LinkedIn profile will certainly set you apart from other hotel professionals. For more information on the CHVSC certification: https://certified-hotel-valuation-software-consultant.org/

  • Do I keep Steve’s “Hotel Market Analysis and Valuation Software?”

    Yes, you will be using the latest Version 6.0 which you will download during the course. After taking the course you are entitled to free upgrades of Version 6.0 for three years.

  • Tell me more about Steve’s “Hotel Market Analysis and Valuation Software.”

    Steve first developed this software for his firm. It was then enhanced by Professor Jan deRoos of the Cornell Hotel School. This software has been the most downloaded product on the Cornell website and is used by thousands of hotel professionals around the world. It consists of three models: • Hotel Market Analysis and ADR Forecasting Model • Hotel Revenue and Expense Forecasting Model • Hotel Mortgage Equity Valuation Model This software package also provides answers to a wide-range of key hotel investment questions such as- How much is my hotel worth? What can I do to maximize value? What is the likely impact of new competition? How much value will a refurbishment add? Is my market strong enough to support adding more hotel rooms? What is the impact of my brand adding another hotel to the market? If your role includes responsibility for generating an economic return for yourself or your investors- you need to include this software in your business toolbox. For more information on Hotel Market Analysis and Valuation Software go to www.hotelvaluationsoftware.com

  • Who has taken this course?

    Steve’s course was used by the Glion Institute of Higher Education and Les Roches hotel schools during the recent lockdown in Switzerland. More than 500 students took the course, and you can see their comments and feedback at https://certified-hotel-valuation-software-consultant.org/testimonials The consortium of The Hong Kong Polytechnic University, Ecole hôtelière de Lausanne, and the Conrad N. Hilton College, University of Houston, uses the course for their Master of Science HES-SO in Global Hospitality Business program. The Jonathan Tisch Center of Hospitality at New York University just added this course to their graduate-level hotel development program.

  • Why should you take this course?

    Quite Simply- If your role includes responsibility for generating an economic return for yourself, your investors, or clients- you need to take my course and use this software to assist with all your important hotel business decisions. Steve has taught hotel general managers seeking to move to corporate, career changers looking to get into hotel consulting, lenders needing to understand hotel economics, owners looking to expand their portfolios, and operators wanting to make more accurate budgets.

  • What is the cost of Steve’s course?

    The tuition is $895 which includes everything- even Zoom calls with Steve.

  • I have more questions about Steve’s course.

    Happy to answer your questions. Contact me via e-mail- steve@hotelvaluationsoftware.com I can also do a Zoom call if you want to speak directly with me- send me an e-mail and I will set up the call.

Course curriculum

  • 1

    New Chapter

    • 1.0 Welcome to the Course and Introduction- Video and Table of Contents

    • 1-A Course Description and Learning Outcomes- Article

    • 1-B What Is a Hotel Market Analysis and Valuation- Article

    • 1-C More About Steve Rushmore- Article

    • 2.0 How to Value a Hotel- Intro Case Study- Introduction- Video

    • 2-A Case Study- How to Value a Hotel- Case Material

    • 3.0 How to Value a Hotel- Intro Case Study- Solution- Video

    • 4.0 How to Value a Hotel- Intro Case Study- Cost Approach- Video

    • 5.0 How to Value a Hotel- Intro Case Study- Sales Approach- Video

    • 6.0 How to Value a Hotel- Intro Case Study- Income Approach, Final Value- Video

    • 6-A Hotel Appraisal Theory- Article

    • 6-B Phases of Performing a Hotel Market Analysis and Valuation- Article

    • 6-C Hotel Data Collection Checklist- Article

    • 6-D Hotel Data Collection Checklist- Download

    • 6-E Quiz #1- Let's See How Much You Have Learned

    • 7.0 Introduction to Hotel Market Analysis- Video

    • 7-A Projecting Hotel Occupancy Using the Build-up Approach Based on an Analysis of Hotel Activity- Article

    • 8.0 Hotel Market Overview- Demand Generators and Competitive Supply- Video

    • 8-A Introduction to the Case Study- How to Perform a Hotel Market Analysis and Valuation- Article

    • 8-B Define the Primary Hotel Market Area- Article

    • 8-C Identify Generators of Transient Visitation- Article

    • 8-D Case Study- Analysis of Hotel Demand Generators- Information

    • 8-E Major Hotel Market Segments- Article

    • 8-F Identify Primary and Secondary Competitive Hotels- Article

    • 8-G Case Study- Analysis of Primary Competitive Hotel Supply- Information

    • 9.0 Buildup Approach Based on an Analysis of Hotel Activity- Calculations- Video

    • 9-A Case Study- Analysis of the Secondary Competition- Competitive Weighting Factor- Information

    • 9-B Quiz #2- Let's See How Much You Have Learned

    • 10.0 Estimate Latent Hotel Demand- Video

    • 10-A Estimate Latent Hotel Demand- Article

    • 10-B Case Study- Calculation of Latent Demand- Information

    • 11.0 Forecast Demand Growth Rates- Video

    • 11-A Projecting Hotel Room Night Demand into the Future- Article

    • 11-B Case Study- Projecting Room Night Demand Growth Rates- Information

    • 12.0 Quantify Existing and Expected Competitive Rooms Supply- Video

    • 12-A Classification of Hotels and Their Facilities- Article

    • 12-B Evaluating the Potential of Future Competitive Hotel Supply- Article

    • 12-C How to Calculate the Total Market Demand Adjusted for Unaccommodatable Demand- Article

    • 13.0 Develop Base Year Competitive Indices- Video

    • 14.0 Project the Competitive Indices of Each Hotel- Video

    • 15.0 Calculate Market Share, Fair Share, Room Nights Capture, Occupancy- Video

    • 15-A How to Estimate a Hotel’s Stabilized Occupancy- Article

    • 15-B Quiz #3- Let's See How Much You Have Learned

    • 16.0 Project Average Daily Rate- Video

    • 16-A What is a Hotel's Average Daily Rate- Article

    • 16-B Projecting a Hotel’s Average Daily Rate- Article

    • 16-C Forecasting ADR Using the Competitive Positioning Method and the Market Segmentation Approach- Article

    • 17.0 Introduction to Hotel Market Analysis and Valuation Software- Video

    • 17- A Hotel Market Analysis & ADR Forecasting Model- v6.6- (Blank Copy)- Software Download

    • 17-B Hotel Market Analysis & ADR Forecasting Model- v6.6- (With Case Data)- Software Download

    • 17-C Hotel Market Analysis & ADR Forecasting Model- v6.6- (With Case Data)- PDF Download

    • 17-D Manual- Hotel Market Analysis & Valuation Software- Publication Download

    • 18.0 Inputting Accommodated Hotel Demand Data- Primary Competitors- Software- Video

    • 19.0 Inputting Accommodated Hotel Demand Data- Secondary Competitors- Software- Video

    • 20.0 Inputting Latent Demand and Future Growth Data- Software- Video

    • 21.0 Inputting Hotel Supply Data and Competitive Indices- Software- Video

    • 21-A How to Use the Long-Term Supply Growth in the Supply Addition Tab- Article

    • 22.0 Software Output Sheets- Video

    • 22-A Quiz #4- Let's See How Much You Have Learned

    • 23.0 Project Average Daily Rate- Software- Video

    • 24.0 Hotel Market Analysis Calculation Sheets- Software- Video

    • 25.0 Forecasting Hotel Revenues and Expenses- Video

    • 25-A Forecasting Hotel Revenues and Expenses- Fixed and Variable Component Approach- Article

    • 25-B What is the Uniform System of Accounts for the Lodging Industry?- Article

    • 25-C Quiz #5- Let's See How Much You Have Learned

    • 26.0 Hotel Revenue and Expense Forecasting Software Model- Video

    • 26-A Hotel Revenue & Expense Forecasting Model- v6.8 (Blank Copy)- Software Download

    • 26-B Hotel Revenue & Expense Forecasting Model- v6.7 (With Case Data)- Software Download

    • 26-C Hotel Revenue & Expense Forecasting Model- v6.7- (With Case Data)- PDF Download

    • 27.0 Hotel Mortgage Equity Valuation Procedure- Video

    • 27-A Hotel Valuation Articles- Optional Readings

    • 28.0 Hotel Mortgage Equity Software Input- Video

    • 28-A Hotel Mortgage-Equity Valuation Model- v6.3 (Blank Copy)- Software Download

    • 28-B Hotel Mortgage-Equity Valuation Model- v6.3 (With Case Data)- Software Download

    • 28-C Hotel Mortgage-Equity Valuation Model- v6.3 (With Case Data)- PDF Download

    • 28-D How a Lender will Evaluate Your Hotel Loan Using a Debt Yield Ratio- Article

    • 29.0 Hotel Mortgage Equity Software- Output- Video

    • 30.0 Final Conclusion- Video

    • 30-A Quiz #6- Let's See How Much You Have Learned

    • 31.0 Final Project- Video

    • 31-A Final Project- Case Study Hotel Market Analysis & Valuation- Instructions and Appraisal Report Download

    • 31-B Instruction for Submitting the Written Deliverables for the Final Project

    • 31-C Submit 1st Deliverable File

    • 31-D Submit 2nd Deliverable File

    • 31-E Submit 3rd Deliverable File

    • 31-F Submit 4th Deliverable File

    • 32.0 Thank You! - Video

    • Please complete this Survey and give us feedback on your experience with this course.

    • Important Download- Updated Software

Coming soon!

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