Hotel Learning Online

Steve’s course consists of 75 short lessons using videos, reading materials, software, quizzes, and a final project to analyze and value an actual hotel. The course takes 30 to 40 hours to complete and you can proceed at your own pace during your free time. You can start at any time and there is no deadline to complete the course.

You will be learning directly from Steve Rushmore the “guru” of hotel market analyses and valuations using Hotel Market Analysis and Valuation Software. Through Zoom, Steve will be available to personally answer your questions and guide you through the course. He teaches not only how to use the software but how to actually perform a hotel market analysis and valuation. Your final project is valuing an actual hotel. In most online courses, students never interact with the course developer- Steve Rushmore will personally be with you throughout the course.

After successfully passing Steve’s course you have earned the Certified Hotel Appraiser (CHA) and/or the Certified Hotel Valuer (CHV) certifications and will receive (via e-mail) the certificates suitable for framing. With your permission, Steve will e-mail pdf copies of your certificate to prospective employers and anyone else you designate acknowledging your Certification. Your name will also appear in a Directory of CHA and CHV members. Adding the CHA and CHV certifications to your resume and LinkedIn profile will certainly set you apart from other hotel consultants and professionals. For more information on the CHA and CHV certifications: https://certified-hotel-valuation-software-consultant.org/

Yes, you will be using the latest Version 6.0 which you will download during the course. After taking the course you are entitled to free upgrades of Version 6.0.

Steve first developed this software for his firm. It was then enhanced by Professor Jan deRoos of the Cornell Hotel School. This software has been the most downloaded product on the Cornell website and is used by thousands of hotel professionals around the world. It consists of three models: • Hotel Market Analysis and ADR Forecasting Model • Hotel Revenue and Expense Forecasting Model • Hotel Mortgage Equity Valuation Model This software package also provides answers to a wide-range of key hotel investment questions such as- How much is my hotel worth? What can I do to maximize value? What is the likely impact of new competition? How much value will a refurbishment add? Is my market strong enough to support adding more hotel rooms? What is the impact of my brand adding another hotel to the market? If your role includes responsibility for generating an economic return for yourself or your investors- you need to include this software in your business toolbox. During Steve's course, you will be working with the latest version of the Hotel Market Analysis and Valuation Software which you will keep for your professional use. For more information on Hotel Market Analysis and Valuation Software go to www.hotelvaluationsoftware.com

Steve’s course was designed to teach new HVS associates how to perform hotel market studies, financial projections, and valuations. Now his course is now used by a number of major hotel valuation/consulting and brokerage organizations around the world to train both new hires and experienced real estate professionals. Hotel lenders, investors, management companies, and owners also use Steve's course. Steve teaches hotel market analysis valuation at many of the major hotel schools and universities. The consortium of The Hong Kong Polytechnic University, EHL Hotel Management School, and the Conrad N. Hilton College, University of Houston, uses the course for their Master of Science HES-SO in Global Hospitality Business program. Glion Institute of Higher Education and Les Roches Hotel school, during the COVID lockdown, had more than 500 students take Steve's course. Steve also taught at IMHI at ESSEC, Cornell, Penn State, FIU, Kennesaw, Harvard Business School, NYU and Michigan State. You can see their comments and feedback at https://certified-hotel-valuation-software-consultant.org/testimonials

Most real property consultants are generalists. Their education is focused on properties such as office, industrial, retail and residential which are largely real estate investments. Hotels are quite different because not only do they consist of real property but they also have a business component. It is the business component that Steve’s course focuses on. To properly analyze a hotel you need to know how a hotel functions as a going business. Terminology such as REVPAR, ADR, GOP, OTA’s, Uniform System of Accounts for Hotels, Competitive Indices, Segmentation, Limited Service, SMERF, and Owner’s Priority will become part of your vocabulary. You need to be able to evaluate your property’s relative competitiveness, its market share, fair share, penetration, and market mix in order to project future occupancy and average rate. You then need to perform a fixed and variable component analysis in order to forecast income and expense. Lastly, the most accurate hotel valuation model utilizes a mortgage-equity approach. Instead of going to hotel school to learn the business of operating a hotel- Steve’s course will provide you with the appropriate knowledge. Steve has helped experienced consultants become hotel experts. He has taken starting consultants and trained them to handle all types of hotel assignments, general managers seeking to move to corporate, career changers looking to get into hotel consulting, lenders needing to understand hotel economics, owners looking to expand their portfolios, and operators wanting to make more accurate budgets.

The tuition is $995 which includes the following: • Access to the course • Unlimited downloads of the software, articles, and publications • One-on-one Zoom calls with Steve Rushmore • Upon completion of the course and a passing grade on the final project, you will receive a certificate (via e-mail) suitable for framing • With your permission copies of your certificate will be e-mailed to prospective employers and anyone else you designate. • Your name will appear in the Directory of Certified Hotel Valuation Software Consultants members located at https://certified-hotel-valuation-software-consultant.org/ • Free software upgrades of Version 6.0

Happy to answer your questions. Contact me via e-mail- [email protected] I can also do a Zoom call if you want to speak directly with me- send me an e-mail and I will set up the call.