The Rushmore Method: Hotel Valuation, Market and Investment Analysis

Not just theory, this is the only course where your final project is to appraise an actual hotel.  Master the methodology developed by Steve Rushmore and used by the world's top hotel analysts. In 75 comprehensive lessons (35-40 hours), you'll learn how to perform hotel market analysis, build financial projections, and value every type of hotel using the same framework adopted by leading hotel consulting firms and taught at Cornell, NYU, EHL, IMHI, and other top hospitality programs worldwide.

What You'll Learn

  • Hotel market analysis methodology -- supply, demand, competitive positioning
  • Revenue and expense forecasting with real-world data
  • Three approaches to hotel valuation -- income, cost, and sales comparison
  • Hands-on practice with Hotel Market Analysis & Valuation Software (included)
  • Feasibility analysis for hotel development and acquisition decisions
  • At the end of the course, your final project is to value an actual full-service hotel, giving you the skills to work for any of the leading hotel consulting firms.


Certification

Upon completion, earn the Certified Hotel Appraiser (CHA) or Certified Hotel Valuer (CHV) designation -- the world's only certification for hotel valuation professionals. 450+ certified across 64 countries.

Price: $995  |   75 lessons  |  Self-paced   | 

Click Here For More Information on the Hotel Valuation Course

Click Here to Register for the Hotel Valuation Course


The Rushmore Method: Hotel Management Contracts, Operator Search & Contact Negotiations

The only course that teaches hotel professionals how to find the right operator and negotiate a management contract that truly protects an owner's interests. In 60 chapters covering 372 topics (30+ hours), you'll gain the knowledge that took Steve Rushmore 50+ years of consulting to accumulate.

What You'll Learn

  • How to identify, evaluate, and select the right hotel operator for your property
  • Management fee structures -- base fees, incentive fees, and what's negotiable
  • Performance clauses, termination rights, and owner protections
  • Key money, operator guarantees, and how to leverage competitive bidding
  • Every critical clause an owner needs to understand before signing

Certification

Upon completion, earn the Certified Hotel Management Contract Negotiator (CHMCN) designation.

Price: $995  |  60 chapters, 372 topics  |   Self-paced  |  

Click Here For More Information on the Hotel Management Contract Course

Click Here to Register for the Hotel Management Contract Course


The Rushmore Method: Hotel Franchise Negotiations & Brand Selection

Make smarter brand decisions and negotiate franchise agreements that protect an owner's investment. This course covers the complete franchise lifecycle -- from defining the owner's goals and analyzing competitive markets, to underwriting the real economics of brand affiliation, to negotiating the terms that matter most.

What You'll Learn

  • How to define ownership goals and match them to the right brand
  • Competitive analysis and brand shortlisting methodology
  • Underwriting real economics -- RevPAR lift vs. fee stack vs. PIP capital
  • Negotiating business terms, transfer rights, and exit provisions
  • Data, technology, and cyber risk provisions in modern franchise agreements

Certification

Upon completion, earn the Certified Hotel Franchise Negotiator (CHFN) designation.

Price: $995  | 65 chapters, 400 topics  |   Self-paced  | 

Click Here For More Information on the Hotel Franchise Course

Click Here to Register for the Hotel Franchise Course


Who Should Take These Courses?

  • Hotel Owners and Developers: Learn how to avoid one-sided provisions and secure terms that give you oversight, flexibility, and performance-based accountability.
  • Hotel Consultants and Appraisers: Improve your advisory services by integrating brand selection and franchise negotiations into feasibility studies, valuations, and strategic plans.
  • Asset Managers: Gain tools to interpret franchise terms, challenge underperformance from the brand, and support ownership decisions with expert analysis.
  • Brand and Operator Development Executives: Learn the owner’s perspective to facilitate more effective, balanced partnerships. 
  • Attorneys Specializing in Hospitality or Real Estate: Understand key business and operational concerns that influence the legal structure of franchise agreements.
  • Hospitality MBA Students and University Hotel Program Participants: Build real-world skills that bridge the gap between classroom theory and the realities of hotel ownership, development, and brand negotiations.


Learn Directly from Steve Rushmore

Steve will take you step-by-step through each course- revealing his thought process for making all the necessary decisions based on his 40+ years of hotel consulting experience.  

What is unique about this online course?  Steve will personally assist you throughout the course via email and Zoom calls.  You will interact and learn directly from the Founder of HVS and creator of The Rushmore Method: For Hotel Valuations, Management Contracts and Franchises.  Many of Steve’s students go on to become his mentees, gaining the benefit of his 40+ years of career guidance along with access to his extensive industry network.


What Students are Saying About Steve's Courses

"I recently completed Rushmore's Hotel Management Contract Course, and, like his How to Perform a Hotel Valuation course, it has been an invaluable resource for me both personally and professionally. The time, expertise, and thought Steve devotes to these courses is evident -- every lesson is structured, practical, and packed with real-world insights that I have been able to apply immediately. Rushmore's teachings have had such an impact on me that I named my own bi-weekly newsletter after a concept I first learned in Steve's course."

-- Jackson Granstaff, Virtus Insurance

"My choice was between Cornell's program and Steve's. Easy decision -- he's the founder of the methodology AND I got one-on-one coaching directly from him." 

-- Alia Bostaji, CHA, Colliers Hotels

"I unwaveringly and emphatically recommend Steve Rushmore's courses. They are tailor-made for any hotel professional who wishe to advance their career in hotel consulting and asset management. The content provides a foundational framework not covered in hotel operations but crucial to succeeding in hotel consulting and asset management. I credit my career progression and continued success in large part to Steve Rushmore and the knowledge I have gained."

-- Sebastian Villa, hotelAVE

"The insights alone delivered a return well above my expectations. Absolutely fantastic." 

-- Hitesh Patel, Transworld Business Advisors

"It was a rewarding experience to learn from Steve Rushmore, founder of a global hotel consulting organization. I strengthened my understanding of market studies and valuations in the hospitality industry."

-- Marjorie D.

"As a hotel broker and Third-Party Management consultant, obtaining my certification has greatly increased my credibility in the industry. This qualification adds a new layer of expertise that I can leverage to build my business. I truly feel that my career in the hotel industry is positively impacted with this new set of tools in my toolbox."

-- Jeffrey Rake, President, XBD Hospitality

"I strongly encourage those who are looking to advance their career in this field to take the course. There's nothing better than to be learning from the founder of the modern hotel valuation techniques himself!"

-- Utkarsh Phooli, Consulting and Valuation, HVS London / ESSEC Business School IMHI

"Very insightful and practical, providing valuable knowledge that I can apply directly in my role. The relevance of the material to real-life applications, the detail of the content, and access to Steve Rushmore's experience were exceptional."

-- Mustafa Rahmatono, Colliers


 What is Included in Each Course:

  • Online access to the full course — self-paced, start anytime, no time limit 
  • One-on-one Zoom calls and email access with Steve Rushmore personally 
  • Professional certification upon completion (certificate emailed, suitable for framing) 
  • Listing in an online directory of certified professionals 
  • Unlimited downloads of course materials, articles, and publications 
  • Video lectures, readings, and real-world case studies 
  • Quizzes and/or a final project to demonstrate proficiency 
  • Hosted on Hotel Learning Online (hotellearningonline.com)


Steve's Mentorship Program

For select hotel professionals who complete the courses, Steve offers a personal mentorship program providing one-on-one guidance, career planning, and access to his global network of hotel industry leaders.

Lets Do a Zoom/Teams Call

We should meet so I can understand your career goals. Drop me an email.